idRider
Promo Video. Fundraising Toolkit.

idRider is a small tech company that created a unique identification tool that uses industry-leading technology for bike registration, record-keeping, and recovery. For idRider, our challenge was to foster community engagement and collaboration with their local philanthropic organizations. Our solution was the creation of an innovative fundraising toolkit, with a focus on leveraging their product, idTags. This toolkit empowered organizations to use idTags as a powerful fundraising tool. Additionally, we produced a concise promotional video highlighting the idTags and app, effectively communicating their value and impact.

Overview

Here's what we did:

Client

idRider, Tech Company

At the simplest level, idRIDER incorporates a ground-breaking technology and identification process to help deter “bad guys” from stealing bicycles. And if stolen, idRIDER helps identify bicycles and return them to their rightful owners.

Date

2021, September-December

This was a 3-month contract.

Tools

Videoleap, Canva

Deliverables

Video, + Fundraising Kit

Comprehensive fundraising toolkit, promotional video

Fundraising Toolkit

idRider was looking for a way to engage with their community and work with philanthropic organizations in their area. We developed a unique fundraising toolkit centered around organizations using their product, idTags, as a fundraising tool.

Promotional Video

We took the initiative to expand their brand's reach and impact by meticulously designing and producing a concise promotional video. This video was thoughtfully crafted to not only showcase the innovative features of their idTags and app but also to communicate the value they bring to users. Through creative storytelling, captivating visuals, and compelling messaging, we effectively conveyed the unique selling points of idRider's products. This promotional video served as a powerful tool to engage and captivate their target audience, leaving a lasting impression and driving interest and adoption of idTags and the app.

The Results

1. A comprehensive fundraising toolkit that lives on their website, available to anyone who wants to start their own fundraiser using idTags.

2. A promotional video that showcases idRider's IdTags and the value they bring to bike owners.

Services

We offer a wide range of services designed to digital requirements. Our team of experts is well-versed in the latest technologies and industry trends, we deliver exceptional results every time.

Web design and development

Our team is well-versed in the latest technologies and industry trends, & we deliver exceptional results every time.

Branding and identity

With over 10 years of combined nonprofit experience working at the national and local level, we understand why brand and identity is so key to an organization's success.

UX / UI design & Interactive Tools

We make sure your online presence stands out amongst the sea of nonprofits all competing for attention. We offer innovative design solutions & interactive tools to display your content and amplify your brand.

Video Editing

Need a promo video for your upcoming fundraiser? We transform raw footage into polished, engaging content tailored to your audience. Whether it's for social media, corporate communications, or personal projects, these services include cutting, merging, color correction, sound editing, and effects to bring your vision to life.

ASSETS

Website assets should be cohesive and intentional.

This is what people say about Lilac.

Here are a few lines from clients who we've worked with over the past 3 years.

"When I hire someone for a project I have 2 requisites - they should be affordable and make my life easier. Hiring Steph at Lilac Productions did both. I work with a non profit and needed someone to do an extensive webpage update, provide social media exposure, create promotional documents, increase exposure and donations and help me put on a fundraising event. Steph did all that and more. And she did it even though I was in San Diego, California the non profit was in Oakland and she was in Missouri. Steph responded immediately to all my emails even those sent in the evening and on weekends. Her work ethic was an 11 on a scale of 1-10. She is a self starter and took it upon herself to educate herself about the non profit I was working with and the specific focus of the non profit which was homelessness. I would not hesitate to use her again or recommend her to anyone."
Andrea Mintz
MFTH Funder
"Words can't describe how perfect this experience was. The seller took the time to understand our needs thoroughly and provided a cost-effective AND professional final product that requires little to no editing. I look forward to working together again on other projects!"
Alexander Lenon
CEO, idRider
‘’All I can say that, Steph is a phenomenal designer. The wavelength at which she thinks is astounding. I love the focus, passion and attention to detail in the design.’’
Anonymous
CEO, Tech Company

Photography

As an add-on, we also offer custom stock photography that can be added on to any project.