Mission for the Homeless
Web design.

Lilac Creative (formerly Lilac Productions) teamed up with Mission for the Homeless to create a user-friendly and visually appealing agency website. Our main goal was to effectively showcase the organization's efforts and connect with their supporters. They requested very simple, clear visuals using existing assets. We elevated their online presence with a custom-built AI chatbot that educates visitors on their mission and the homeless crisis in Oakland. We utilize AI voice clones to read stories of people experiencing homelessness in order to protect their privacy.

Overview

Here's what we did:

Client

Mission for the Homeless, 501c(3)

Mission for the Homeless is a small, no-staff nonprofit organization based out of Oakland, CA. Their mission is to provide daily compassionate and individualized assistance to Oakland's homeless population.

Date

2023, April-October

This was a 6-month contract.

Tools

Framer.io, Knibble.ai, Canva, ElevenLabs

Deliverables

Website, + More

Modern website, AI chatbot integration, enhanced visuals, custom graphics, logo update, branding guideline, fundraising toolkit, fundraising event planning

Rebrand

The primary goal of this project is to develop a modern, user-friendly, and responsive website that effectively showcases Mission for the Homeless services and engages their donor audience. They wanted helping bringing their organization into the modern world of digital engagement, and we did just that. User experience lies at the heart of everything we do. From intuitive website designs to seamless mobile apps, we ensure that every touchpoint is thoughtfully designed to leave a lasting impression on your constituents.

The Goals

With Mission for the Homeless we focused on a full rebranding of their nonprofit, enhancing donor engagement, and boosting their social media presence. Key deliverables included a complete website redesign, donation optimization, social media strategy, and designing marketing materials for their first fundrasising event.

The Results

1. Received 193 donations (127% increase from the year before)

2. Helped raise $22,467 over the course of 6 month

3. Went from 0 to 1,200 Instagram followers

4. Built a customized modern website that is low-maintenance & highly functional with AI implementation throughout.

Services

We offer a wide range of services designed to digital requirements. Our team of experts is well-versed in the latest technologies and industry trends, we deliver exceptional results every time.

Web design and development

Our team is well-versed in the latest technologies and industry trends, & we deliver exceptional results every time.

Branding and identity

With over 10 years of combined nonprofit experience working at the national and local level, we understand why brand and identity is so key to an organization's success.

UX / UI design & Interactive Tools

We make sure your online presence stands out amongst the sea of nonprofits all competing for attention. We offer innovative design solutions & interactive tools to display your content and amplify your brand.

Video Editing

Need a promo video for your upcoming fundraiser? We transform raw footage into polished, engaging content tailored to your audience. Whether it's for social media, corporate communications, or personal projects, these services include cutting, merging, color correction, sound editing, and effects to bring your vision to life.

ASSETS

Website assets should be cohesive and intentional.

This is what people say about Lilac.

Here are a few lines from clients who we've worked with over the past 3 years.

"When I hire someone for a project I have 2 requisites - they should be affordable and make my life easier. Hiring Steph at Lilac Productions did both. I work with a non profit and needed someone to do an extensive webpage update, provide social media exposure, create promotional documents, increase exposure and donations and help me put on a fundraising event. Steph did all that and more. And she did it even though I was in San Diego, California the non profit was in Oakland and she was in Missouri. Steph responded immediately to all my emails even those sent in the evening and on weekends. Her work ethic was an 11 on a scale of 1-10. She is a self starter and took it upon herself to educate herself about the non profit I was working with and the specific focus of the non profit which was homelessness. I would not hesitate to use her again or recommend her to anyone."
Andrea Mintz
MFTH Funder
"Words can't describe how perfect this experience was. The seller took the time to understand our needs thoroughly and provided a cost-effective AND professional final product that requires little to no editing. I look forward to working together again on other projects!"
Alexander Lenon
CEO, idRider
‘’All I can say that, Steph is a phenomenal designer. The wavelength at which she thinks is astounding. I love the focus, passion and attention to detail in the design.’’
Vincent Rudd
CEO, Tech Company

Photography

As an add-on, we also offer custom stock photography that can be added on to any project.